Bourke's
[Brand Identity and Marketing Materials]
Bourke’s is a Melbourne-style wine bar in the heart of Soho. We designed a complete visual identity around the great egret — a bird that migrates between Australia and Hong Kong, and appears in a mosaic of egrets and cranes at the temple on Peel Street.
The primary mark takes the form of a classic pub sign, with a modern cut. We extended it into illustrations, a warm green palette drawn from the venue’s interior, type, and a set of menus, coasters, and other collateral.
