How do we work?

Our work processes are fit for purpose. A typical branding track might include:

1. 1.

   Discovery

   Through discussion and research, a thorough understanding of the internal and external environment is built, providing a strong foundation on which the brand can grow.

2. 2.

   Definition

   Based on our research, a strategic direction takes shape. Positioning, tone, voice, and the overarching personality of the brand is sculpted.

3. 3.

   Design identity

   Guided by that direction, the brand is brought to life as a core visual system. Logo, type, colour, and other guidelines are defined.

4. 4.

   Application

   The design language is expressed wherever the brand needs to be — menus, business cards, packaging, social media templates, email signatures, and beyond.

5. 5.

   Digital

   The brand is extended into the digital world. Design-minded digital channels are custom built, and feel continuous with the brand identity.

6. 6.

   Launch

   With everything in place, the brand is ready to go live. After final polishing touches, a clear handover plan is defined so the system can be used and maintained with confidence.